Sage & Petals Ink is a tattoo studio website designed to create a soft, welcoming, and modern experience for clients. The goal was to move away from traditional dark, cluttered tattoo sites and instead focus on clarity, trust, and strong visual storytelling.
I designed a structured user flow that highlights artist portfolios, simplifies booking, and maintains a cohesive brand identity throughout. This project strengthened my ability to balance branding with usability while designing for a specific audience.
mood board
The moodboard was inspired by botanical elements, soft textures, and feminine aesthetics. A palette of sage green, blush pink, and neutral tones was used to create a calm and inviting feel. Floral imagery and delicate line work helped define the brand’s identity and overall visual direction.
site map
Home
Artist/Portfoilo
shop
Book/Contact
About
FAQs
Wireframes
Wireframes focused on establishing a clean layout, strong visual hierarchy, and easy navigation. Key areas included portfolio galleries, simplified booking flow, and clear content sections to support a seamless user experience.
